Top Digital Marketing Trends

Top Digital Marketing Trends

Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. According to eMarketer, Digital Advertising Worldwide is expected to reach more than $375 billion.

Voice Search

As the growth in technology continues to increase rapidly, we will start to see more people using smart phones with voice assistants.

Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can search for things, read text loudly, and even voice dictate text messages for you so that you can be hands-free.

Voice search is also essential when using it for your business. It’s helping in the growth of a mobile-friendly movement and adding value to local SEO. Voice search also boosts the use for Artificial Intelligence and prioritizes semantics of searches.

Increases Use of Artificial Intelligence

The name “Artificial Intelligence” is exactly how it sounds- it refers to robots or machines having the high ability to work like humans. AI uses a combination of different features such as chatbots and voice assistance to quickly find answers.

For instance, Alexa and Siri are voice assistants that provide excellent customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf.

The AI robot does this by using sensors and human inputs to gather facts about a situation and can also collect/store the search data to improve the user’s future experiences.

Cardinal Digital Marketing even has AI-powered healthcare marketing software called Patient Stream that allows doctors and healthcare providers to streamline their processes to gain new patients.

Online Maps

Today, GPS is almost always active on phones. It’s no secret that Google knows this information and even links users’ photos to the site.

All companies (including online stores) will be added to the map. Thus, with the usual demand, there will be a wide choice for the user. Today, many firms are still not linked to the map, which is why they are less popular.

Chat Bots

Web designers and developers are breaking their heads in order to make the service as simple as possible for users. Nevertheless, we constantly have new questions. A person is physically unable to answer all requests around the clock. Another thing is bots. They are easy to program and personalize, so they can be used for various purposes:

  • quick answers;
  • resolving complaints;
  • offer additional content;
  • Assistance in registering or requesting.

About 70% of sites today already have chat bots, but they are not very high quality. Some respond slowly, others give random information that does not correspond to the question. Improving chat bots will increase conversion and make it easier to work with most services.

Focus on Video

A beautiful picture attracts attention faster than text. And if this is a high-quality 2-minute video, then there is a desire to watch it. According to these statistics:

  • about 70% of users share their favorite brand’s new video;
  • 83% of corporations claim that video content has increased their conversion;
  • 96% of buyers are sure that the video helps them to understand the product in more detail;
  • 65% of users visit the site, and 39% call the seller after viewing;
  • 87% of companies use video marketing as a tool.

All this does not mean that images and text lose their relevance. Nevertheless, video is the brightest and most effective tool to convey information to the audience. Among the younger generation, online video has completely displaced watching TV.

YouTube as a separate Tool

This service is worth highlighting, since its popularity and usefulness today has increased significantly. First of all, many companies advertise themselves on neighboring channels. For example, on the construction channel, you will certainly be introduced to several building materials stores.

  • 87% of video marketers are actively using the channel on YouTube;
  • 80% of them confirmed that due to this they were able to achieve success faster;
  • 88% plan to use the channel in the future.

It is likely that YouTube occupies a separate place in the marketing strategy of most companies.

Social Networks

Immediately turn to the numbers:

  • One and a half billion users are very active on Facebook;
  • about 2 billion messages are sent between buyers and sellers via Facebook;
  • WhatsApp has 1.3 billion active users;
  • About 55 billion messages are sent via WhatsApp daily.

You can continue this list indefinitely. Social networks take a significant share of our time, but we cannot do anything about it. At the age of 20-35, users spend an average of one and a half hours a day checking all social networks.

Content Personalization

Even with the usual surfing on the net, the user’s goal is to quickly find what he likes. We want to get exactly the content that we need at a certain moment. This means that marketers need to personalize their messages and deliver them at the right time.

Content personalization will remain, as it allows you to offer products and services to a suitable audience much faster.

Page Speed

Page speed has been important for several years and it will continue to be vital to your website’s success in 2020. 25% of users will abandon a page if it doesn’t load in four seconds and they’re not likely to come back. Focus on improving your page speed in 2020 and watch your site’s performance improve!

Conclusion

The digital marketing landscape is evolving faster than ever, and staying updated with the top digital marketing trends is crucial for any business aiming to thrive online. From AI-driven automation and voice search to personalised content and video marketing, these trends are not just buzzwords—they’re shaping the way brands connect with consumers.

At ThinkNEXT, we blend innovation with strategy to help businesses adapt to these trends and achieve measurable results. Whether you’re a startup or an established brand, embracing the latest digital trends with the right guidance can set you apart in a crowded market.

Stay ahead of the curve—partner with ThinkNEXT and turn today’s trends into tomorrow’s growth.

 

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Phone: 7837402000, 7837403000 

Email: info@thinknext.co.in

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